CVS Health Brill Building

The historic Brill Building, prominently located in NYC’s Times Square, will be a celebrated “exceptional” store with an enhanced, unique store experience. Use screens as experience elements with strategic use cases to enhance and differentiate the customer experience. Opportunity to leverage exterior digital screens for heightened CVS brand awareness to tourists and New Yorkers alike, growing our evolved messaging as the one-stop health destination across the country. Grow incremental revenue stream while maintaining or improving customer experience.

Credit: Designer

Phase 1:

ExtraCare Customer Appreciation 2020

HealthHUB Digital Billboard

NYC has an active, self-care culture and a strong Rx demand, but currently this audience is unaware a HealthHUB has opened near her. We need to inform our target audience she now has access to CVS® HealthHUB™ to help manage her health.

Drive awareness of HealthHUB within the Brill building location and inspire her to explore more inside.

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