Apponaug Brewing Company Redesign – COVID 19 Response
In early 2020, the COVID-19 pandemic started to disrupt the world. Many businesses were forced to shutdown and adhere to stay at home orders. During this time the brewery and restaurant industries were hit hard, forced to close all indoor seating and start operating as takeout only establishments. Apponaug Brewing Co. looked at this time as an opportunity. While they still had dining restrictions, Apponaug Brewing Co. looked to redesign their website, allowing customers to view new beers and order food online. Once patio dining was available, they decided to incorporate a new QR code style menu, this served two purposes, allow customers to feel safe while dining and not have to worry about handling a menu, and it also allowed them to cut down on the amount of paper being used. Also, during this time, the brewery started scaling their canned beer production. We started with a clean/modern layout, allowing for quick turnarounds, as well as, creating a visual break on the beer shelfs in many of the local beverage stores. A few other smaller projects hit the brewery shelves during this time, handcrafted soap, face masks and new T-shirts. 2021 looks promising for this local brewery with an expanded beer garden and new beers monthly.
